Tuesday, September 28, 2010

Skiing Powder Snow - Lessons learned from Niseko Japan.

By Nigel Abbott

I can't help but think about the Northern winter as it draws close and the epic powder that Niseko Japan is blessed with. I have been fortunate enough to have experienced over 300 sessions of superb powder in the last six seasons there. When you get to ski that much POW, you certainly learn the finer points plus get to test a variety of equipment and powder snow conditions.

I believe there are three key things to consider when challenging yourself in deep POW:
  • Rhythm
  • Movement
  • Equipment
Rhythm is what allows us to dance down the slope. You first need to consider the radius of the turn and this will depend upon the steepness of the slope, the depth of the powder and the speed you want to travel at.
Before you actually throw yourself down a powdery slope, you need to know that you can do a solid short turn. Being able to do consistent short turns down a medium gradient slope with a pole plant and some good leg movement is a must, shorts turns will be for another Blog Post.
Once you have set the radius of the turn in your head, then you need to get ready to start moving.

Movement
The first turn is critical as it will set your rhythm and tempo, I always use a little extension by pushing off from both skis as this gives me the time and torque to rotate my skis easily.
The ultimate goal of course is to be able to extend your legs away from your body as you steer your skis, as you do this the skis will bend and store energy. Once you release the exerted pressure from the skis by relaxing your legs, the energy release from the skis will help them to float to the surface and give you an opportunity to rotate your legs into the next turn (see the image above). We call this extension retraction and it is similar to skiing bumps.
If you are new to powder then I would suggest using a little more bounce, this will help your timing, rhythm and require less effort to turn the skis.

Equipment
This is an interesting area as everyone has different styles, tastes and there are many types of powder.
For the sort of POW that I experienced in Niseko, I loved the K2 Hardside with its all-terrain rocker and 98mm under foot, this gives you plenty of float so you ca really let go, but not too wide where you barely sink at all.
In addition, you don't struggle when you get back onto the piste as they still handle well.
I can't praise K2 enough with their backside range, they are really ahead of the curve and leading the industry. Check this video of some solid powder technique in Niseko, these guys are using some bounce to aid their rhythm.




Thursday, September 23, 2010

Niseko - Building online Brand awareness and engagement with Video Marketing


I quite often get asked the question of how to improve online awareness and engagement with a Brand.
Well, we all know that content is king and the first thing you need to make sure is that your content has clarity of message, distinction of idea and purpose.

An effective strategy we used to put Niseko (Japanese ski area) on the global ski resort stage was to focus in on its unique features and natural attributes. It was evident that Powder Snow, Japanese Culture and Onsens (Hot Springs) were the reason why someone would visit and video was the tool of choice to create engaging stories around these selling points.

The segments we produced were high quality, entertaining, met the key points above and dressed up with sophisticated brand graphics.

We then heavily syndicated these video segments to build awareness and entice consumers back to the website where we could provide incentives to purchase. Our videos became so popular that we started to see visitors from as far as Northern Europe come to experience the amazing powder and culture.

Last winter we achieved several million views of our videos and our strategy was so effective was that our presenters became mini celebrities.

Tuesday, September 21, 2010

.: Video Marketing and V-Commerce embraced by Brand M...

.: Video Marketing and V-Commerce embraced by Brand M...: "In Q2 of 2010, Brightcove and TubeMogul conducted a survey of more than 300 brand managers representing major consumer and B2B organization..."

Sunday, September 19, 2010

Cocoroya kimono shop in Niseko Japan

Cocoroya offers its visitors a unique opportunity to experience the Japanese kimono tradition. The store is located in Kutchan, a small town close to Niseko on Japan’s north island of Hokkaido. Inside you will find beautiful Japanese kimono’s for sale as well as authentic souvenirs for yourself or as presents for loved ones.

Saturday, September 11, 2010

Board the Deep powder storms from Siberia in Niseko

The Niseko area is known for some of the best off-piste powder skiing in the world. No other destination receives such consistently perfect powder. Niseko is a geographical magnet for weather systems delivering snow storms from the Siberian Peninsula and after filling with moisture on their way across the Sea of Japan these massive fronts collide and Hanazono in Niseko is the first place in their path dumping up to 16 metres of snow in a season... The water content of the snow is usually around 8% creating extremely light n fluffy powder snow....




Wednesday, September 1, 2010

Niseko Powder Japan snowboarding ニセコ

Snow boarding in back country Niseko Japan

With a Niseko United lift pass, you get access to 4 linked areas that share a common pass -- Hanazono, Hirafu, Niseko Village and Annupuri. Visitors can explore over 50 km of runs serviced by 43 lifts, the longest run a spectacular 5.6 km. The area offers 1,000 vertical metres of consistent deep powder and immaculately groomed runs for Beginners (30%), Intermediate (40%) and Advanced (30%).

It is no surprise that Niseko has become Japan's most acclaimed ski resort for the International guest. The blend of accommodation, restaurants, culture and activities suit all tastes, add in the breathtaking scenery, champagne powder, high tech facilities, constant upgrades and you have a perfect formula to attract skiers and snowboarders from around the world.